Alexander Powell

Experience

1. Tally Group2021 — Present

   Technical Lead

   Technology leader for Tally Acquire (Uconx) sales platform - a best-in-market sales system that processes tens-of-thousands of energy sales per month, and a suite of tools that support retailers and their partners, sales agents, and end-consumers.

   Key Responsibilities

   • PHP (Yii2, Laravel) application development, ensuring robust and scalable backend solutions.
   • Providing mentorship and support to junior developers, contributing to the overall growth and knowledge sharing within
   • React web application development, including frontend design, implementation, and optimization.
   • Actively participating in grooming sessions and contributing to the technical roadmap for new features.
   • Conducting regular client and stakeholder meetings, proactively gathering requirements, and providing timely project updates.
   • Designing and implementing APIs for both 1st and 3rd parties, ensuring seamless integration with a CRM.
   • Taking ownership of service uptime and reliability, implementing monitoring and proactive measures to minimize downtime.
   • Managing DevOps processes and overseeing the infrastructure to ensure smooth and efficient deployment and operation.
   • Continuous improvement of CI/CD processes, identifying bottlenecks, and implementing optimizations for faster and more reliable releases.
   • Dedication to reducing technical debt through refactoring and implementing best coding practices.
   • Managing and maintaining legacy systems, ensuring they remain secure and functional.
   • Actively pursuing application performance improvements, profiling and optimizing code for enhanced speed and efficiency.
   • Handling AEMO MSATS integrations, ensuring compliance and seamless communication with the energy market systems.
   • Collaborating with cross-functional teams for successful project delivery, fostering a culture of teamwork and innovation.
   • Staying updated on industry best practices, emerging technologies, and incorporating relevant advancements into the development processes of the team.

   Key Accomplishments

   1. Zappy2021

      Launched a turnkey, white-labelled React sales funnel for Australian energy retailers in the NEM. In 12 months, over 16 instances were deployed for 7 distinct retail businesses, with each instance customized for the unique features, themes, and integrations for each retail entity.

   2. Global Quality & Static Analysis Platform2023

      Advocating for, piloting, and leading the roll out of a new code quality & static analysis platform for the global business across projects spanning 5 international markets, and 8 internal business groups

   Awards

   Values Award – Ownership & CollaborationQ1—2022

2. Click Energy & On The Move2013 — 2021

   Digital Manager

   Responsible for growing the business digitally, through Click's own online sales funnel, generating leads via our best-in-class quoting tool, and digitally transforming the On The Move business with our real estate partner portal, a suite of integrations with real estate CRMs, and our embeddable utilities application form product.

   Key Responsibilities

   • Creation and ownership of the vast majority of digital assets & processes for both Click and On The Move
   • Online sales funnels & quoting tools
   • Automation & integration of internal and external systems
   • API design and development for internal and external (public) use
   • AEMO MSATS integrations
   • Australian Government DVS integration for identify verification
   • Service uptime and reliability
   • Devops environment creation
   • CI/CD processes
   • Autoscaling & 12 factor applications
   • Growth & performance of online sales channels
   • Lead generation performance
   • Sales conversion performance
   • Integration adoption from 3rd parties and platform evangelism.
   • A/B testing, conversion optimization, and session recording
   • Stakeholder management internally and externally
   • Technical leadership and mentorship
   • Solution design and process mapping
   • Site reliability and fault tolerance
   • Serverless PDF generation & design

   Key Accomplishments

   1. On The Move Embedded Utilities Application Form2020

      A new way for Real Estate Agencies to embedded a utility connection form within their website, where a new tenant or purchaser can connect all their utilities completely within the agency's site; with no offsite redirection.

   2. Melbourne Rebels Partner Site2019

      A showcase of Click Energy's commitment to partner with the Melbourne Rebels and Rugby Union. A co-branded website specifically for the Rebels. We are your energy!

   3. On The Move Partner Portal2018

      A portal for On The Move's Real Estate Agent and Property Manager partners to submit leads and integration with our rewards redemption platform. It also functions as a clearing house for external integrations with real estate software and CRMs.

   4. amaysim Energy launch2017

      Technical delivery leader to launch the customer facing amaysim energy brand. From sales funnels, quoting tool, in addition to BAU functions - like paying a bill, or adding a concession to your account. White labelling and integrating Click's existing assets with amaysim's brand systems - resulting in tens of thousands of sales from a ~5 month project.

   5. Click Energy website redesign2015

      A complete end-to-end process to redesign and implement a fresh new look for Click Energy main website - from initial design and static mockups to front-end development and deployment.

   6. Click Energy Quick Quote Calculator2014

      An industry leading energy quoting tool, allowing customers to compare their current bill in a like-for-like comparison with Click Energy over the same period.

   Awards

   Quarterly Values Award – ReliabilityQ2—2020

   Quarterly winners are nominated by peers, who represent reliability. We build reliable products full of fail safes and back-ups. Reliability is also about being committed to the amaysim way and being responsible and authentic in our behavior.

   Quarterly Values Award – AgilityQ1—2020

   Quarterly winners are nominated by peers, who represent agility. Agility is about reacting quickly, applying mental flexibility when a problem needs to be solved and always holding on to the entrepreneurial spirit.

   Outside the Box Thinker Award2018

   Awarded to an individual who finds creative and divergent ways of solving problems across the business.

   Above and Beyond Award2017

   Awarded to someone who goes beyond of what's required of them and delivers exceptional value to the business.

   Manager Directors' Award2016

   The "MVP" of the year, awarded at the discretion of the Managing Director (or CEO in other years) to the individual who has made the most impact to the business for the year.

3. Natvia2012 — 2013

   Key Responsibilities

   • Responsive Web Design
   • WordPress Theme Development
   • SEO & SEM
   • eCommerce
   • i18n & l10n implementation
   • Server Management
   • Video Production & Motion Graphics
   • Digital Marketing
   • Social Media (competitions, management)

   Key Accomplishments

   1. Natvia2012

      The brand website for Natvia. WordPress backed for easy updating by other teams, and translated into 6 different languages.

   2. Sweeter Life Club2012

      A recipe website to promote and provide creative ways of using Natvia in food. WordPress backed with custom taxonomies to facilitate different requirements.